Wuxi City in Jiangsu Province launched the Taihu Lake Shopping Festival on March 19, which is part of the province-wide consumption campaign for 2023.

The campaign, held from March to May, plans to organize 1,400 consumption promotion activities, provide shopping vouchers worth 120 million yuan, and offer digital RMB coupons valued at 35 million yuan. In addition, Jiangsu will host 5 provincial key activities, and the province’s 13 cities with subordinate districts plan to boost spending through diverse ways.

Jiang Xin, deputy director of the Department of Commerce, said the department will allocate 39 million yuan to support enterprises in offering shopping incentives. Jiangsu also plans to hold the fifth China (Jiangsu) Time-honored Brands Expo, the third "Taste of Jiangsu" catering promotion program, announce 28 blocks known for the province’s typical food, and also organize an automobile shopping campaign.

In the shopping campaign centered on home appliance and furnishings, the province will pool resources from brands, factories, and banks to provide consumers with a full range of deals and discounts worth more than 10 billion yuan over about 100 days. 

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