Nanjing launched its International Consumption Festival on December 15, featuring a blend of commerce, culture, tourism, sports and healthcare this year, accessible both online and onsite.

The event extends throughout the holiday season, encompassing both New Year and the Spring Festival. Major shopping malls in the Xinjiekou CBD are offering significant promotion. Internet platforms will conduct activities to boost consumer spending during the festivals.

(CFP Photo)

Notably, Deji Plaza, one of Nanjing’s leading shopping malls, is hosting the Yummy World food festival, showcasing culinary creations by Michelin Star restaurant chefs and renowned catering brands.

The city will also issue consumer vouchers and cooperate with online platforms to enhance live e-commerce and group-buying, particularly in food and beverage consumption.

Nanjing is also set to host the 38th China Qinhuai Lantern Festival and a cultural festival on spring couplets.

In addition, the city will organize a series of winter sports events, including the New Year's Day Running and the 3rd Ice and Snow Festival, alongside promoting its snow parks and indoor ski slope.