Jiangsu’s retail sales reach 17.7 billion yuan during Spring Festival holiday

2021-02-18 13:49:00

East China’s Jiangsu Province saw a consumption boom during the week-long Spring Festival holiday from February 11 to 17.

A busy scene is seen at a farmers' market in Nanjing, Feb. 11, 2021, the Spring Festival Eve. CPF Photo

Data released by the provincial Department of Commerce showed that sales volume reached 17.73 billion yuan, up 23% year on year, as 217 events were organized to stimulate the market vitality and online-offline cooperation.

The department supported the operation of catering, accommodation, superstores and other enterprises in the retail sector during the holiday. Data showed that 91 closely-watched enterprises achieved combined sales of 1.93 billion yuan, an increase nearly 20% compared to 2019.

The box office takings in Jiangsu topped 770 million yuan, 11.3% of the country’s total during the period, when cinemas in the province recorded 15.18 million moviegoers.

Analysis of the data also revealed consumer’s rising demands for convenience, higher quality, and more personalized shopping experience. Along with the rapid development of the mobile internet, people now enjoy diverse shopping channels so this also means retails need to integrate their efforts across platforms.