(CFP Photo)

The Nihao China - China's Grand Canal Tourism Overseas Promotion Season 2024 commenced in Wuxi City on April 2.

The event, marking its second edition since 2022, is a collaborative effort by the Network of International Culturalink Entities (NICE), the Department of Culture and Tourism of Jiangsu Province, and the Wuxi Municipal People's Government.

Scheduled to last three months, the season will feature nearly 100 activities across approximately 70 countries, focusing on the natural scenery, cultural heritage and societal progress of the ancient waterway system.

During the launch ceremony, NICE and BMW China unveiled the Grand Canal Culture Protection and Education Project.

(Photo provided to Xinhua Daily)

Moreover, the Department of Culture and Tourism, the Foreign Affairs Office of Jiangsu Provincial People's Government, and the People's Bank of China Jiangsu Branch released eight new measures aimed at revitalizing inbound tourism.

These measures address concerns of international tourists, such as limited access to information on Jiangsu’s tourism, challenges with payment, bookings at popular sites and language barriers, and the need for travel routes that cater to emerging demands.

Furthermore, the event saw the signing of agreements to simplify payments for cultural and tourism spendings and to enhance mutual tourism promotion efforts.