The highway service areas in Jiangsu Province have launched a promotion campaign offering 50 percent off.
For the first time, those facilities will put their sources of billboards, new media platforms and advertising signs for the campaign through partnership with banks and stores. Jiangsu aims to take the national lead in creating a financial service brand on the base of service areas.
The campaign from May 5 to June 30 will issue at least 200,000 yuan worth of coupons to stimulate consumption. It’s expected to lead to 6,000 deals and increase the spending in such areas to nearly 400,000 yuan.
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