Located in northern France, Eguisheim is often celebrated as one of the “Most Beautiful Villages of France.”
The combination of traditional winemaking and modern rural tourism has brought new vitality to this old village.
Terroir is a traditional French term used in viticulture to describe the unique character of wine shaped by the interaction of soil, climate, topography, and human craftsmanship.
Today, the meaning of terroir has expanded. Commercial forces and online exposure are reshaping the village’s rhythm of life, and tourists have become part of its evolving terroir.
Beyond the bustling main street lies a quieter side of Eguisheim, untouched by crowds.
“I want to stay here for the long run and keep making my little garden more beautiful,” says Alexandre, a young data engineer who left the city in search of a better balance between work and life.

Planner: SHEN Zhengrong
On-Camera & Script: QIAN Yingying