Pienza, a village founded during the Renaissance, became more widely known through the film Under the Tuscan Sun. “Casa dolce casa” , an Italian saying captures the deep attachment locals feel toward their homes.
Shops here selling sheep’s cheese and olive oil are often named after family surnames, and these family-run businesses have kept generations of young people rooted in the old village. From visiting organic farms to learning to cook traditional dishes, visitors are invited to have immersive and interactive experiences.
The iconic cypress trees that line the winding S-shaped road have become one of Tuscany’s most recognizable visual symbols. As internet fame brings in waves of visitors, some villagers have reluctantly put up wire fences to stop tourists from trespassing.

Planner: SHEN Zhengrong
On-Camera & Script: QIAN Yingying