Nanjing held a promotion of its “first in Nanjing” strategy on August 11, which calls for top brands to sit their first store in Jiangsu Province, China or the world in the city. 

The strategy includes a slew of incentive measures as such region-first outlets can play unique roles in stimulating consumer market and also advancing the city’s vision to become an international consumption hub. 

Nanjing is estimated to add stores of 154 business brands this year, among which one is the first in the world, four are first in China and 49 are first in Jiangsu.  

According to the strategy, Nanjing will provide a subsidy of up to one million yuan for brands that open their first store in the world or Asia in the city, 500,000 yuan for first store in Chinese mainland, and 100,000 yuan for first store or flagship store in the province.  

Food and beverage brands will get half of the subsidies mentioned above accordingly when open their region-first store in the city.  

In addition, a maximum of 300,000 yuan will be provided to eligible domestic and international famous brands for holding their new product release or global debut showcase in the city.  

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