(Photo credit: the Yangtse Evening Post)

The 5th Cross-Strait Museum IP Licensing Forum opened in Nanjing on August 29, focusing on the theme of “fountain and creation.”

The forum drew participation of Nanjing Museum, Nanjing Museum Administration, Shaanxi Museum of History, Yuncheng Museum, museums from Taiwan and Hong Kong, along with enterprises in the creative industry and experts.

The exhibition area showcased creations from the mainland, Taiwan, Hong Kong and Macao. Digital technologies to capitalize the cultural heritage and relics were also focused at the forum.

The forum also invited museums and designers from both sides of the Taiwan Strait to join the new season of a co-creation program.

Over the past five years, the forum has facilitated contact and exchange among 25 museums, more than 200 cultural and creative enterprises, and over 500 designers.