With just one click shoppers can see themselves in different outfits thanks to a smart screen with virtual try-on functions in a fitting room. This was among exhibits at the GRT China-Japan Smart Retail Demonstration Center that opened in Jiangbei New Area, Nanjing on January 18.

Shanghai Great Reality Internet Technology (GRT) has used its state-of-the-art fashion technology to create the advanced 3D live experience for customers. They can try, share and purchase unique items of attire, chosen from a large number of Japanese fashion brands.

To make the different clothes fit comfortably, the customer just needs to stand on the smart weight scale which automatically recommends the exact size.

The service can improve clothing manufacturing efficiency and save time, costs and trouble for advertisers in different markets.

Chen Chanmei, deputy director of the Jiangbei New Area Administrative Committee, said efforts have been made to encourage information technology enterprises engaged in integrated circuits, artificial intelligence, and the Internet of Things in the new area to strengthen technical cooperation with the project. It will also be helpful to realize smarter management in the new area and make services more diverse.

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