People visit the Hong Kong pavilion during the 2nd China (Wuhan) Culture and Tourism Expo in Wuhan, central China's Hubei Province, April 22, 2023. (Xinhua/Wu Zhizun)

Overseas destinations have also begun to feel the excitement rippling from China's fast-recovering tourism market.

Thailand for instance saw 269,745 Chinese tourist arrivals in March, a 70-percent increase from February, according to the Tourism Authority of Thailand. During the first four days of April, the country welcomed no fewer than 8,000 Chinese tourists per day.

At the Wuhan expo, officials and tourist practitioners from 15 countries and regions, including the United States, France, Germany and Serbia, were promoting their products and seeking cooperation with local partners.

"We are focusing on promoting Serbia as a tourist destination, and developing more business relations with Chinese travel agencies during the expo," said Vladimir Koricanac, managing partner with Serbia Tour Operation Group.

"China's tourism industry is rebounding now, and I believe it will be renewed in full capacity this year as it was before," he said.