The momentum of Jiangsu Football City League, or "Suchao" continues to surge, marking an ideal moment to boost consumer spending. 

A province-wide consumption carnival was launched in Jiangsu’s capital city Nanjing on Aug 16, right before the 9th round of "Suchao" kicked off. 

Organized by the Department of Commerce of Jiangsu Province and co-hosted by the Xinhua Daily Media Group, Nanjing Municipal Bureau of Commerce, and Gulou District Bureau of Commerce in Nanjing, the consumption campaign is designed to amplify the impact of "Suchao", which enjoy wide popularity not only around the province but also nationwide, to revitalize the province's consumer market. 

According to Department of Commerce of Jiangsu Province, over 1,800 promotional consumption events will be held across the province. More than 140 million yuan in government-subsidized consumer vouchers will be distributed. Over 16,000 commercial and retail enterprises are expected to participate. 

The initiative will promote the province’s 979 distinctive brands nationwide to increase their visibility and sales. 

Activities will center on 50 key nighttime consumption hubs and pedestrian zones. 

Financial institutions will provide support for consumption activities, and 13 cities around the province will develop unique promotional campaigns with varied themes. 

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