(Photo provided by Jiangsu Provincial Department of Culture and Tourism)

The first “Charm of Jiangsu” Tourism Information Centre opened its doors at Nanjing Lukou International Airport on December 30, aiming to provide greater convenience for inbound tourists, and reflecting the charm and culture of Jiangsu’s unique “land of water.”

The service center includes reception desk, self-service, and cultural and creative displays. Visitor can access a variety of services, including tourism consultation, online booking, guided tours, SIM card applications, and mobile payment guidance.

Trip.com, part of China's top travel booking company Ctrip, will establish a dedicated Jiangsu culture and tourism section, offering customized travel guides tailored to individual needs and preferences.

According to the statistics, Jiangsu received a total of 2.348 million inbound overnight tourists from January to November this year, an increase of 81.6% year-on-year.