LEGO debuts its new toys at CIIE
2023-11-09 07:56:00

This photo taken on Nov. 6, 2023 shows a LEGO toy set featuring the "Auspicious Chinese Dragon" image, debuted at the sixth China International Import Expo (CIIE) in Shanghai, east China. (Xinhua/Zhang Keren)

The LEGO Group has participated in the CIIE for six consecutive years. The Danish toy giant released four new toy sets on Monday during the sixth CIIE. It has been releasing toy products globally during each edition of the CIIE, most of which are inspired by Chinese culture.

Visitors walk by a figure of "3D Jinbao", mascot of the China International Import Expo (CIIE), built by LEGO bricks at the booth of Danish toy giant LEGO Group during the second CIIE in Shanghai, east China, Nov. 9, 2019. (Xinhua/Liu Ying)

A visitor views the model of a Chinese-style courtyard built with LEGO bricks at the booth of Danish toy giant LEGO Group during the third China International Import Expo (CIIE) in Shanghai, east China, Nov. 8, 2020. (Xinhua/Zhang Haofu)

This photo taken on Nov. 7, 2023 shows a model of Fengjing ancient town built with LEGO bricks at the booth of Danish toy giant LEGO Group during the sixth China International Import Expo (CIIE) in Shanghai, east China. (Xinhua/Li Mengjiao)

A visitor takes a selfie at the booth of Danish toy giant LEGO Group during the sixth China International Import Expo (CIIE) in Shanghai, east China, Nov. 7, 2023. (Xinhua/Zhang Keren)

Toy products are displayed at the booth of Danish toy giant LEGO Group during the sixth China International Import Expo (CIIE) in Shanghai, east China, Nov. 6, 2023. (Xinhua/Zhang Keren)

An exhibitor talks to a visitor at the booth of Danish toy giant LEGO Group during the sixth China International Import Expo (CIIE) in Shanghai, east China, Nov. 6, 2023. (Xinhua/Zhang Keren)

This photo taken on Nov. 7, 2023 shows a model of Fengjing ancient town built with LEGO bricks at the booth of Danish toy giant LEGO Group during the sixth China International Import Expo (CIIE) in Shanghai, east China. (Xinhua/Li Mengjiao)

Source: xinhua Editor: Dylan