-- According to the outline of the country's 14th Five-Year Plan, China will promote the construction of the Guangdong-Hong Kong-Macao Greater Bay Area in an active and prudent manner.

-- With strong growth prospects, the promise of further opening-up and improvement of the business environment, the Greater Bay Area is attracting global investors to ramp up investment there.

by Xinhua writers Lu Hao, Xu Ruiqing, Li Xiaoling

GUANGZHOU, March 13  -- The Fortune 500 company P&G has planned to launch an intelligent technology innovation center this year in Guangzhou, capital of south China's Guangdong Province, another move of expanding the investment in the country after setting up a digital innovation center in 2017.

"The digital innovation center was established just within four months in Guangzhou. Since then, the center has invested 100 million U.S. dollars in strengthening innovation in big data, artificial intelligence and other areas," said Matthew Price, president of P&G Greater China in an interview with Xinhua.

"Our business achievements over the years have fully proved that P&G's choice of long-term investment and development in Guangzhou is a very correct decision," Price noted.

P&G is just the epitome of global leading companies ramping up investment in the Guangdong-Hong Kong-Macao Greater Bay Area and beyond in recent years.

As China's 14th Five-Year Plan (2021-2025) kicks off, investors from all over the world reckon that China's strong growth prospects, the promise of further opening-up and improvement of the business environment are attracting them to increase investment in the world's most populous market.

EXPANDING INVESTMENT

P&G, one of the first Fortune 500 companies to invest in Guangzhou, established its first joint venture and production base in 1988, which was put into production two years later.