-- Distributors in the Changshu Garments Town are now no longer satisfied with the traditional offline transactions, jumping on the bandwagon of e-commerce livestreaming and making waves in the biggest clothing distribution center in east China.
-- The outbreak of COVID-19 that forced many people to shift their shopping online has reshaped the e-commerce industry in China, bringing livestreaming to the center stage.
-- The burgeoning business model that integrates e-commerce with livestreaming has added fresh vitality to the e-commerce industry with an upgraded user experience that could lead to higher user stickiness.
by Xinhua writers Zhang Zhanpeng, Chen Shengwei and Zhu Xiao
NANJING, Oct. 26 -- Sellers at a clothing distribution center in the eastern Chinese city of Changshu garner a daily turnover of about 400 million yuan (around 60 million U.S. dollars), just through talking to their phone screens.
As large as about 500 football pitches, the Changshu Garments Town is home to 35 wholesale clothing markets where hundreds of thousands of people hustle around some 30,000 clothing stores every day.
Video grab shows a view of Changshu Garments Town in Changshu, east China's Jiangsu Province, April 28, 2020. (Xinhua/Li Guangzheng)
Distributors in the markets, however, are no longer satisfied with the traditional offline transactions, jumping on the bandwagon of e-commerce livestreaming and making waves in the biggest clothing distribution center in east China.
Among them, Yan Ke is one of the most successful livestreamers who could attract more than 60,000 viewers and achieve a business turnover of about 400,000 yuan in less than 30 minutes.
BUSY LIVESTREAMERS
Yan puts on different clothes, rubs the material and spins around, introducing every detail for about 15 hours a day, as tens of thousands of viewers watch her every move during a livestreaming session.
"Honey, don't hesitate to order this fashionable and textured suit jacket, very suitable for this season. We have black, white and khaki colors, and if you are not sure about the size, contact our customer service. Don't miss it. It's absolutely fabulous," said Yan, who is now a veteran on Taobao Live, the livestreaming unit of China's e-commerce giant Alibaba.
