Partnered with Nanjing-based cultural brand Miaowu Life, the Jiaohuidian news app of Xinhua Daily Media Group launched special ice cream dedicated to the 2025 Jiangsu Football City League (JSCL) on July 3.

The ice cream, officially licensed by the popular football city league, also known as “Suchao”, is now available at Nanjing Olympic Sports Center and Xuzhou Huaihai International Expo Center.

The “Suchao Ice Cream” comes in vanilla and strawberry flavors. Its playful design features a football motif on top, the Chinese characters meaning “I Love Suchao” at the center, and “Pure Joy" at the bottom.

Comprising 13 city teams, Suchao has become one of the most exciting sporting events in the country this year. The ice cream not only offers a tasty treat but also helps spread the spirit and joy of football culture to a wider audience.