Wuxi Watson Food Co., Ltd. has experienced a surge in exports of its "Anjoy" brand frozen food products, such as tangyuan (glutinous rice balls) and bean paste buns.

A visit to the company’s intelligent workshop on February 11 revealed various technologies designed to preserve the food's freshness, including a method to freeze the delicious snack within 90 seconds.

Watson is primariy engaged in the research and development, production, and sales of frozen rice and flour products under the "Anjoy" brand. Tong Liwei, deputy director of the company's export department, noted that thanks to the Spring Festival and the Lantern Festival, Watson’s current orders have doubled compared to the previous year.

In 2024, the company’s total exports exceeded 5 million yuan, marking a year-on-year increase of 161%.

The company's success is driven by technology innovation and product diversification based on market feedback. Tong explained that consumers in Europe show a preference for mantou (steamed buns) and baozi (steamed buns with fillings), while tangyuan is popular in North America and pastries are favored in Oceania.