Cultural relic-themed fridge magnets have become a major trend in China, including the magnet design inspired by the unique caisson ceiling from the Beijing Ancient Architecture Museum gaining viral popularity. Despite a price tag of 100 yuan and hours of waiting, or resale prices reaching 200 yuan online, this magnet still captivated the hearts of visitors.

(Handout via Xinhua Daily)

In August 2023, Nanjing Museum introduced a fridge magnet inspired by a priceless collection – a soft pink incense burner from the Qianlong reign of the Qing Dynasty (1644-1911). This 48-yuan souvenir has sold nearly 490,000 units since its launch, according to Tian Tian, head of the museum’s cultural creation department.

Crafted from rose quartz, this magnet is entirely pink with varied lines across its surface, giving it a sturdy but elegant appearance. Sometimes, visitors need to wait in long lines to buy this popular souvenir.

"Many young people come to Nanjing Museum specifically to buy the magnet," Tian noted, attributing the popularity to its reasonable price, portability, and commemorative value.

Many of the most sought-after magnets are modeled after valuable museum artifacts, even signature pieces from special collections.

Suzhou Museum’s cultural product revenue exceeded 90 million yuan in 2023, a 280% increase from 2019. Jiang Han, head of the museum’s cultural creation department, shared that fridge magnets have always been a key souvenir. A top seller this year was inspired by the museum’s prized artifact, the bronze sword of Fuchai, king of the State of Wu. Since its launch in February, nearly 40,000 units have been sold.

The Yangzhou China Grand Canal Museum, another popular destination in Jiangsu, offers over 20 types of fridge magnets, priced between 25 yuan and 40 yuan. The museum also regularly develops new cultural products inspired by its collections and temporary exhibitions.