Newly-wed couples attend a group wedding at the Xinjiang International Grand Bazaar in Urumqi, northwest China's Xinjiang Uygur Autonomous Region, Aug. 10, 2024. (Xinhua/Ding Lei)

BEIJING, Aug. 10 (Xinhua) -- Multiple Chinese authorities have jointly organized a series of themed events nationwide to celebrate the Qixi Festival, also known Chinese Valentine's Day, which falls on Saturday this year.

These events included food and cultural merchandise markets, exemplary group weddings and various tourism activities featuring unique ethnic customs and cultural experiences.

On Saturday, the organizers, including the Publicity Department of the Communist Party of China Central Committee, the Ministry of Civil Affairs, and the Ministry of Culture and Tourism, have also launched flagship events in six localities, including Yiyuan County in Shandong Province, Lushi County in Henan Province, and Guangzhou City in Guangdong Province.

These events aim to fully tap into the cultural value of the Qixi Festival, nurture good values for familial and romantic relationships, and cultivate a new trend of social civility, according to the organizers.