Suzhou selling voice applies for sound trademark
2016-12-05 16:49:00


The theme song "Gardenia and White Orchid" and its derivative products were officially released at the Lakeside Hotel in Suzhou on Dec 2.

Qi Chunlan, vice dean of the Suzhou Academy of Fine Arts, took Gusu selling, the intangible cultural heritage of Suzhou as the basis and applied the sound trademark for the unique gardenia and white orchid selling voice. Qi also co-wrote the theme song.

And she designed a series of derivative products with the gardenia and white orchid as the visual elements.

As a unique sound (language form), the Suzhou selling voice reflects folk custom and serves as the most intimate and warm sound in the traditional business era.

However, such sound can hardly be heard in streets of Suzhou now.

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