‘Huaian Rice’ brand value reaches 3.859 billion yuan
2018-06-04 16:50:00

"Super rice" in a field in Huaian. [Photo/VCG]

According to a report by the Huaian City Grain Sector Association on May 2, Huaian Rice has won over 20 prizes in industrial and national contests and now has a brand value of 3.859 billion yuan ($600 million).

The once-unknown local brand has already won the titles of China’s Famous Trademark authorized by State Administration of Industry and Commerce, and the Geographical Indication Trademark and Famous-brand Product title for Jiangsu Province. It has also been listed among China’s 200 regional public brands of agricultural products. In 2017, Huaian city was honored with the exclusive title of Demonstration City of China’s High-quality Rice Industry Integration and Development by the China National Association of Grain SectorAssociation.

To date the Huaian City Grain Sector Association has authorized 21 enterprises to use the Huaian Rice trademark, including 16 rice-processing firms, one science and technology firm, two rural cooperatives and two sales companies. The city has also set up 740 hectares of demonstration bases for Huaian Rice and 13,333 hectares of cooperation bases.

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Source:jschina.com.cn Author:Song Yingying, Wang Xiao Editor:Amanda